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My Journey into Email Marketing and Automationon

When I enrolled in Brainster’s Digital Marketing Academy, I knew I was stepping into a hands-on, project-based learning environment. By the time I reached the Email Marketing and Automation module, I had already built a lead generation landing page using WordPress and Elementor in the previous course. That foundation naturally led me to expect something impactful from this new challenge.

My expectations for email marketing and Automation

After wrapping up the Lead Generation module, my expectations for Email Marketing and Automation were pretty high. I was hoping to connect the dots—how do you convert leads into loyal customers? I imagined a world of smart email flows, personalized messaging, and automated campaigns that could run while I slept.

I also expected to dig into real tools used by marketers—platforms like Mailchimp or Mailerlite. Plus, I was curious about how CRM systems played into all of this. Could automation really simplify the communication process while making it feel more human?

Certificate of completion for email marketing and automation obtained by Andrej Stojkoski

What I learned in the Email Marketing and Automation module

The module didn’t just meet my expectations—it surpassed them. Taught by Viliam, our instructor, this short yet intense unit was packed with practical knowledge. For the first time, I was introduced to CRM systems and how they integrate with email automation tools.

Here’s what I learned:

  • Building Automated Flows: We created a basic flow using Mailerlite to support a Brainster webinar. While this was presented as a challenge rather than a full-blown project, it gave me a real taste of how automation can simplify workflows.

  • Campaign Creation: I got hands-on with crafting subject lines, segmenting lists, and sending targeted emails. It’s one thing to learn about email marketing and automation in theory—actually doing it is where the learning happens.

  • User Journey Mapping: I discovered how to align email flows with customer intent, making each message feel timely and relevant.

How did I use use the Email Marketing and Automation module

One of the most valuable parts of this module was the chance to apply theory directly. For our challenge project, we created a simple email campaign and automated flow for a Brainster-hosted webinar. It involved setting up sign-up triggers, confirmation messages, and follow-ups—all automated via Mailerlite.

Even though it wasn’t a full project, it was hands-on enough to help me grasp the structure and logic behind automation. I learned how small tweaks in subject lines or timing can greatly affect open and click-through rates.

This was also my first deep dive into email marketing systems, and it changed the way I view digital marketing funnels. I began to appreciate how a well-crafted email automation strategy can enhance both customer experience and business results.

My experience with the module

Overall, the Email Marketing and Automation module felt like a pivotal moment in my digital marketing journey. Viliam’s teaching style was clear and supportive, which made a big difference as I tackled this topic for the first time.

It wasn’t just about learning how to send emails—it was about strategically automating communication to build trust with leads. I now understand how to map out a user journey, plan email content accordingly, and analyze performance data to improve future efforts.

What stood out the most was the balance between technical skill-building and strategic thinking. I wasn’t just clicking around Mailerlite—I was learning why and when to send each email.